Explosive Growing Using a Well Organized Digital Marketing Plan
Digital Marketing Plan and Budget
Each company sets the digital marketing strategy based on its own set of goals and objectives.
It refers to what you’re selling and whom you’re selling to. It dictates the activities required to get the result.
There are three goals that the company wish to accomplish:
- Gain more sales meetings
- Create a larger sales pipeline
- Close more deals faster
Accountability and metrics standards for your goals are required to demonstrate success.
The success metrics for the company are:
- For example, increase the number of new sales conversations per month from 10 to 30
- Increase sales pipeline and cash revenue
- Double new business per month
- Reduce payment timelines and the sales cycle
The company will use digital marketing to accomplish its goals with a strong focus on content.
Content will be duly used for marketing to increase awareness, engagement and sales. It will build relationships and drive buyer decision-making, which results in net new customers.
A digital Marketing Plan That Will Boost Your Business to Grow Fast
Let’s get into the precise details of the plan, such as the budget and resources needed to complete the work.
Strategy and consulting
The marketing team needs to spend time reviewing, analyzing, and reports. They need to create a strategic plan and meet regularly with key stakeholders to disseminate information and keep the project moving forward.
Growth-driven website design
The website serves as the focal point for all sales and marketing activity.
It’s not something that you can set and forget. The company will continually improve and enhance your website by working on one page per month.
They’ll either create a new page or update an existing page – copy, design, or function.
Lead Generation campaign
Prospective customers like this self educate throughout the sales process.
The company will create ebooks, white papers, webinars, or other interactive campaigns that address the typical questions. It focuses on prospects’ concerns as they move toward a buying decision.
The goal is to create one new lead generation campaign every other month.
Blog campaigns
The blog articles help promote marketing campaigns, educate buyers, and improve search engine optimization.
The company will create and publish 2 new blog articles every week.
Email Marketing
Regular communication with customers and prospects helps build relationships.
You know it!
The plan is to include a weekly email to target lists.
We have preferred programs with dedicated software such as Mailchimp or Aweber.com
Why You Need an Email Marketing Plan ?
Engaging Your Potential Customers and Your Audience With Direct Response Marketing
Paid advertising
Targeting segments and groups with paid advertising do cost money, but it can be an extremely effective way to get in front of your target audience quickly.
This plan includes managing up to three ads per month.
Search engine optimization
It is all about the search: on-page, off-page, technical SEO directories, citations, and link building.
It’s all included in the plan to ensure the company maximizes their opportunities to get found on Google for their keywords and phrases.
Why You Need a SEO Consultant ?
You don't desire to start dodging the typical mistakes that ruin your possibilities of success?
You need to strive side by side with an SEO expert!
Sales enablement
Sales and marketing alignment is essential to getting a good return on investment.
This plan includes lead scoring list development and assisting sellers with writing scripts and templates that align with the marketing campaign.
Social media
Being active on social media helps sellers and marketers to expand their reach and connect with potential customers.
The plan includes daily posts to promote marketing campaigns and other industry-related curated content.
It also includes strategies to engage followers.
Co-marketing
Another great way to quickly get in front of new potential customers is to partner with a company that shares your audience but doesn’t compete directly against you.
Time will be dedicated in this plan to find influencers, build relationships with them and create synergistic co-marketing programs.
Plug into an Efficient Digital Marketing Plan You'll Ever Need for Your Business
A strong foundation
Let’s say you can’t do social media if you don’t have social media profiles. And you can’t do email marketing if you don’t have a good list.
It is logical enough!
Make sure you have everything in place to get the work done efficiently and productively.
Money and time
The plan requires people, plenty of dedicated time, technology and resources.
This comes at a cost!
Before committing to a budget, analyze how much you need to sell to get a return on your sales and marketing spend. Here your precise analysis on the current situation, current clients, and current price plans and packages will be absolutely crucial, so we recommend doing it side by side with us!
Well, you may ask, how much a plan like this will cost you?
To accomplish everything, on average, a company spends about 12% of total company revenue on marketing. This means a company with about $400 thousand of annual revenue should be able to afford a comprehensive plan like this spending about $48k a year, including technologies and ad spend.
Skilled people
One person can’t do it all.
It is impossible to find someone that excels in everything.
Imagine having a website developer, content writer, social media, and specialists in paid advertising and SEO. Every skill requires a unique set of experience and education. Make sure you have knowledgeable people on your team to fill the roles you need to complete your unique.
If you are smart, you have to build a solid plan, consistency, and stick with it for the long term to ensure that you get a good return on your sales and marketing spend.
Pricing Plan
Why You Need a SEO Consultant?
You don't want to start avoiding the common mistakes that destroy your chances of success? You need to work side by side with a SEO expert!
I already have my Website
1. Get to Apply and Learn the only SEO Strategy and Web Content Strategy You really need!
2. Multiple Users accepted.
3. Support with your consultant with private chat.
I do not have my Website
1. All the coaching plan
+
2. Your new Website. Full Access to our Designers to get the best website for your niche!
3. Multiple Users not accepted with this plan
